Flexible, Targeted Advertising to a National Audience

users

205,628

avg days to wedding

298 (~10 months)

ads shown

1,442,331

retargeting ads

~12,000,000

Reach the Most Brides in Canada, Early in their Planning

Between our three main websites, we reach over 80% of brides in Canada. And we do it early (while they're still shopping for dresses ands venues), before they make their purchasing decisions.

We make advertising to our audience (through our websites, app, newsletters & social media) easy - and affordable. Send us your creatives (your banners) or have our team create them, for you. You can literally set your own rates and track and modify your campaign live from this site.

Flexible & Affordable
Set your Own Ad Rates

All Ad Campaigns can be set up as CPM (pay-for-views) or CPC (pay-for-clicks) or a combination of both.
The rates affect delivery rates. The higher the rate your set, the more frequently brides will see your message.
Currently, a CPM of $4-$5 is ~optimum.
You can start/stop/change your campaign at any time.

Multiple Creative Sizes
including Text-Ads

Select the right ad size for your campaign.

Fashion is usually best served by verical images, like "Half Page" 300x600.
Mobile audiences are best reached with smaller "square" banners (like 300x250) that fit well in a phone screen.
When you message is simple (an event or sale?) maximum audience is important, a CPC text ad may work best.

Retargeting

An extremely powerful option, retargeting (or remarketing) means "following" our users after the leave our sites & apps.

This way we deliver your message

multiple times
on multiple properties
(including their favourite websites & apps)
using different ad creatives
over a period of 30 days - 6 months

Some Typical Examples

Local Vendor or Wedding Venue

Targeting ~10,000 brides, over a year
Show each bride 2-3 ads on our properties when they visit
Show each bride 10-20 ads through retargeting, over the next 2-3 months
Show each bride 5-10 ads on our email newsletter
Total: 250,000 ads x $4 CPM = $1,000/yr

Fashion Collection

Targeting ~100,000 brides, nationally, over a year
Show each bride 5-10 ads on the dressfinder ($5 CPM)
Show each bride 10-20 ads through retargeting, over the next 2-3 months ($3 CPM)
12 featured social media posts + newsletter (new collections, events, real brides - $50 ea)
Total: 2,250,000 ads ( + social media) = $8,850/yr

Local Event

Targeting ~3,000 brides, over a month
Show each bride 10-20 ads through all channels, fast ($5 CPM)
Show each bride 10-20 text-ads on our sites ($0.50 CPC)
6 featured social media posts + newsletter
Total: ~ $750/yr